Nature Box snacks. (StarsApart/Flickr/CC BY 2.0)
Nature Box snacks. (StarsApart/Flickr/CC BY 2.0)
Nature Box snacks. (StarsApart/Flickr/CC BY 2.0)

Dave Swanson, REVIEWED.COM

( – Not that you had any doubt about it, but snacking is here to stay.

In contrast to America’s love for “three square meals,” market research firm Mintel reports that, in 2015, nearly all Americans (94 percent) snack at least once a day. Furthermore, U.S. consumers have increased their snacking frequency over the last five years. Today, 41 percent of us consume three or more snacks per day.

Once upon a time, between-meal snacks were candy, picked up at the corner store. Today, many consumers are demanding more nutritious offerings, and even more convenience.

Enter NatureBox, a Bay Area startup delivering health-minded snack products to your home. In contrast to faceless online outlets like Amazon that sell millions of items, NatureBox is looking to personalize the experience.

“We are solving the ‘discovery’ problem, for consumers who don’t know what snack they want,” explained NatureBox co-founder Gautam Gupta. The company’s website allows users to select based on type—fruit and nut bars, popcorn, baked treats, etc.—and with detailed descriptions, ingredients, and nutritional info, customers are encouraged to experiment. The company says any product you don’t like will be replaced with an alternate selection.



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