ColumnistsOp-EdOpinionRaynard Jackson

NFL Keeps Fumbling

Raynard Jackson

By Raynard Jackson
NNPA Columnist

I am sick and tired of all the hypocrisy swirling around pro athletes and the National Football League (NFL) in particular. With all the accusation about domestic violence and child abuse consuming the NFL, I wonder why the public wants to hold athletes to a standard that they don’t want to live by.

If you work in the private sector as an accountant, engineer, or a secretary, there is a bright red line separating your professional life from your private life. Your job may prohibit you from smoking cigarettes or drinking alcohol at work; but they cannot mandate that you abstain from such activities in the confines of your home. If what you do at home impacts your job performance, that may be grounds for termination; but in general, your job cannot punish you for the things you do in your private life.

Professional sports are slightly different simply because athletes sign a contract and there is a “moral” clause that is part of the agreement. The moral clause basically says that if you bring disrespect to your team or the league because of “bad” behavior, that can be grounds for terminating a player’s contract.

So, let’s be real, pro sports could care less about domestic violence or child abuse (nor should they—they are not a social welfare agency).  They are about making money and if they have to pretend to care about these issues to keep the money flowing, then they are willing to make an example out of Ray Rice and anyone else who stands between them and their $10 billion a year revenue.

So is there any substance to this “culture of violence” in pro sports, specifically the NFL?  Let me kick the statistics. There are 1,696 players in the NFL, 1,280 in Major League Baseball (MLB), and 450 in the National Basketball Association (NBA) for a total of 3,426 professional athletes.

Let me try to add a little context to this discussion. The San Diego Union-Tribune has been tracking arrests of NFL players dating back to the year 2000. They calculated the annual arrest rate per 1,000 NFL players by type of crime committed. The three most common charges are DUI, assault/battery and drug possession.

Compared to adult men in the general population, an NFL player is 11 percent less like to get a DUI charge, 23 percent less like to get an assault charge, and 59 percent less likely to get a drug charge. So, if there is going to be any outrage expressed, it should be directed towards the American population as a whole, not the NFL and its players.

The issue swirling around the NFL is about public relations, not about how their players treat women. For the NFL, bad PR means less money; so they are reacting to their corporate sponsors, not because of some concern for women’s issues.

Isn’t it ironic that feminists groups such as the National Organization of Women (NOW) are calling for Roger Goodell’s head, but they have said nothing about Nike using child labor under slave-like conditions to make shoes for the NFL; and many of these workers are women and little girls.

Isn’t it ironic that Rice and his wife both admitted to being drunk when they had their fight; but yet there is no “moral outrage” being directed towards Anheuser-Bush?

If you are going to hold team owners and the NFL responsible for the conduct of their adult players; shouldn’t you also hold the beer company that provided the alcohol to the player just as responsible?

The point is, individuals make choices and must be held accountable based on those choices.  If Anheuser-Bush is not responsible for a person driving while drunk, the Baltimore Ravens shouldn’t be responsible for what a player does away from his job.

The NFL is going to allocate tens of millions of dollars to all kinds of women’s groups to prove they “get” it.  They will do the same thing for child abuse now that the Adrian Peterson situation has become public.

Thus far, all the players making the headlines are Black in a league that is 67 percent Black, so what does Roger Goodell do?  He hires three White women to help advise him on women’s issues. When Black women called him out on this, he basically said sit down and shut up.

Brian McCarthy, Goodell’s spokesman issued this statement, “There is a need for diverse thinking to address the issue…and that the effort to better handle this issue is a collaborative one…To be successful and make a real difference, the entire NFL will be responsible for the development and implementation of education, training and support programs.”

In other words, these White women and the White commissioner will make all the decision and then they will get Black women’s input once they have allocated all the funds to White women’s groups who deal with domestic violence and child abuse.

Seems like the NFL continues to fumble the ball.

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm. He can be reached through his Web site,  www.raynardjackson.com. You can also follow him on Twitter @raynard1223.

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Raynard Jackson

Raynard Jackson is a Republican political consultant based in Washington, D.C. He has been involved in every Republican presidential campaign from George H. W. Bush to George W. Bush. He has also worked on many Republican senate, governor, and congressional campaigns across the country. He is the president and CEO of Raynard Jackson & Associates, LLC (RJA), a government relations and public relations firm based in Washington, D.C. They not only work with politicians, but also represent professional athletes and entertainers. RJA also works with foreign governments, especially in Africa, helping them improve their relations with the U.S. Jackson can be seen regularly on TV shows, both nationally and internationally, giving his analysis on subjects from politics, culture, foreign policy, and economics. He has been on CNN, MSNBC, BET, FOX News, and C-SPAN. He has served as a regular political analyst for the CBS affiliate in Washington, DC, WUSA*9. He hosts his own Internet-based radio show on U.S. Talk Network. He has been named to Talkers Magazine's "Frontier Fifty Talk Show Hosts," an award given to the top 50 Internet radio hosts. Jackson also does a weekly newspaper column that is published nationwide and in several European and African newspapers.

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